Who We Are

Meet Your Money Management Team

Virtual Money Coach has been helping professionals across Canada form better relationships with their money since 1999. With weekly calls and ongoing support, we expertly educate and empower clients, and serve as an accountability partner.

Systematically transforming money-related behaviors and habits, we help clients gain financial success, improving lives in every aspect. Virtual Money Coach is based in Moncton, NB, and is a division of Virtual Bookkeeping Inc.

Monica Ross

Founder

Founder and President, Monica Ross is highly skilled and experienced with budgeting, bookkeeping and accounting practices and tools. As a single mom and entrepreneur, she’s passionate about making a positive impact in people’s lives.

Shane Ho

Director of Sales and Marketing
Shane Ho came to us with 20+ years in customer relationship building in a variety of industries, including insurance sales for TD Canada Trust. He has been supporting us with budgeting clients and other administrative activities behind the scenes for over 12 years. He’s now taking on a larger role in sales and marketing, and will be the face and voice of our marketing efforts.

Cathy Brun

Budgeting Manager

Cathy is our Budgeting Manager. She comes to us with many years working in the customer service industry with the last 5 years working at a major bank. Her expertise is numbers and money. She has a strong background in helping people with their budgets and finances.

Our Client

Testimonials

Anastasia Yaremko
Anastasia Yaremko
13. January, 2022.
Monica helped our family to feel in control of our finances. Amazing results in 6 months - less debts, more confidence and it seems like more money somehow. We were trying to sort it all out by ourselves for 3 years, but we saw real results when we started to work with Monica. Much gratitude and definitely recommending her to everybody!
Christine Butler
Christine Butler
11. January, 2021.
I have been working with Monica and her team for almost 8 years now, both for my business and family finances. This team is professional, supportive, and they have helped us stay accountable to our budget and get our finances back on track. If you're looking for someone to manage your books and give you a 'weekly budget allowance' and make smart financial decisions, Virtual Keeping is for you!
lisa lehmann
lisa lehmann
6. January, 2021.
Virtual Bookkeeping has been integral in saving me from financial ruin. If I hadn't enlisted their services several years ago I don't know where I would be. Instead? I have been able to control my finances instead of my finances controlling me. They are always professional. Always timely. Always courteous. I highly recommend working with them.
Lana Gowler
Lana Gowler
5. January, 2021.
I have been working with Monica and her team of professionals for almost 4 years! I had acquired a lifetime of financial stress and anxiety, both personally and with my private practice! With the teams help, and weekly check ins - I have become a 'devotee' to the system of 'cash only' and my use of credit or debit cards has shifted to rarely if at all. It was tough in the beginning, changing my lack of control with my spending habits, but after 3 months, I began to like Monica (giggle) and have been on a path of freedom from money stress! Meeting with Sharlene - who is bookkeeper extraordinaire for our updates monthly is a pleasure as well.
Miracle Management
Miracle Management
5. January, 2021.
Virtual Bookkeeping has been so helpful, informative, and insightful in assisting with my business bookkeeping needs.
Trevor Sinclair
Trevor Sinclair
4. January, 2021.
I had no idea how much I was doing wrong with my finances (personal) until I started working with Monica. Her and Teresa are so friendly and genuinely want to see you succeed. They are also really good at keeping me accountable as well. I used to live next paycheck to next paycheck because I was always behind, now I have money still in my account before pay day and I am earning less now then before. Another big one for me is that I thought I wouldn't be able to have freedom of my money however Monica is very okay with spending money and talks me through whether it makes sense or not and where to pull the money from to make sure I am not shorting myself or overlooking something. I highly recommend Virtual Bookkeeping and I live in the Yukon.
Natalie Brooks
Natalie Brooks
31. December, 2020.
Virtual Bookkeeping has been a true gift! We were under tremendous financial stress and no matter how much money we brought in, it always felt like we were broke. We never learned how to budget or be smart with money. We started using the personal budgeting and bookkeeping services for my small business. Monica and her team's non-judgmental approach will have helped is pay off $110,000 worth of debt by the end of 2021! I can't tell you how freeing and motivating it feels after being in debt for years. We finally have a true savings account after Monica's budgeting lessons. Thank you Monica and Virtual Bookkeeping! We wouldn't be where we are without you! Virtual Bookkeeping services are priceless!
Laura Lencioni
Laura Lencioni
31. December, 2020.
Monica has been my bookkeeper for the past 15 years, through times of financial plenty and financial disaster, both personal and business bookkeeping. She's more than just a trusted bookkeeper, she puts my finances into perspective and adjusts my expectations. She's a cheerleader when I'm discouraged and a much-needed reality check when I lose sight of my financial goals. Most of all, she's effective. With Monica and her team, my bills are always paid on time, I have a clear path to my financial goals, and the support to stick to the plan. Simply put, Monica and her team have a talent for helping her clients reach their financial goals. I couldn't recommend Virtual Bookkeeping more.
Michele Blackburn
Michele Blackburn
31. December, 2020.
In the short few months I have started working with Monica, my financial behaviour has significantly changed for the better. It really has made a difference especially with how I manage my money. I was nervous to make the change as I didn’t think I could do it. Turns out it is the easiest and best thing I have done for myself in a very long time! I am very grateful to have connected with Monica and only wish I had known about her excellent financial services many years ago. I also sincerely appreciate her bookkeeping services that keeps my business up-to-date and alleviates any unnecessary stress so I can focus on my extremely busy work. I highly recommend Monica’s services!
Kristin Patten
Kristin Patten
29. December, 2020.
In 10 months, Monica and Theresa and the Virtual Bookkeeping way, helped us pay off $55,000 in debt. TEN MONTHS!!! We couldn't be mor pleased with the services we have received! One year from now we'll be debt free and I am confident in this plan as they base it on our actual income and expenses, but yet it's a team approach where all input is welcome. Each week we have a call to go over from what account to pay each bill, and where to put monies. We use them for personal and two businesses we own. Our personal "buckets" for spending, as they're called, are realistic for our actual spending and that is part of their belief and long term success. Over the holidays, for the first time ever had NO DEBT and we have four kids and got to spoil them! We even have $28k saved on top of the debt we paid off. It's true teamwork (and they're kind and compassionate to boot!). She does her job, we do our job, and then we're not worrying about money and getting to do the things we want to do in life. My business coach thought I would never recover from that much debt. We looked into filing for bankruptcy. It really is one of the best decisions we've ever made and has changed our life. It's even helped our marriage, as we all know that finances can be a huge source of contention... we're on the same page every week! It's amazing. If I could give more than 5 stars I would.
Janet Arntzen
Read More
It's only been 6 months, but in that time of working with Monica and her team, I've paid off $10,000 of debt and finally feel like my finances are in order and moving in the right direction.
Juliana Herlaar
Read More
Monica and her team were referred to me by a friend. I highly recommend her services. Since working with Monica I have felt a sense of control and understanding of my finances. I am very grateful for Virtual Bookkeeping and their efficient and professional services.
Liana Hunt
Read More
Unless budgeting and finances are learned from your parents, how are you prepared to manage your finances as an adult? I started earning a paycheck at 15 as a shampoo girl and spent the next 3 decades of my working life fumbling along with my finances. I was never sure how to budget, I wound up spending beyond my means, living paycheck to paycheck, going in and out of credit card debt and telling myself I would figure it out later.

When I met my husband, he lived on a teacher's salary, didn’t have any debt, and even had a growing retirement and savings nest egg- I thought he was an Alien! My spending habits and credit card debt was a bone of contention in our marriage and knowing that kept me up at night. As our life together moved forward, work promotions came, we had 2 kids, a mortgage, and while we managed to afford our life, I continued to struggle with poor spending habits and accrue credit card debt.

Then came March of 2020 and there was nothing majorly stressful going on in the world during this time, right? I couldn’t balance my clients while being a homeschool-mom at the same time, and I made some poor business decisions. By 2022, I was in so much debt that for the first time in my life, I couldn’t see how I would get out of it. I was embarrassed, mad at myself, and felt so alone. I shared my situation with a trusted friend who referred me to Monica. I wish I could tell you that I called Monica right away but I thought that I could figure it out on my own and that it didn’t make sense to accrue another expense and pay someone to help when I was barely paying my bills. A few months went by, I continued to accrue more debt, experienced more guilt, and finally with the gentle nudging of my friend, I reached out to Monica.

From my first call with Monica, I knew I had found a solution. She was non-judgemental, smart and encouraging. We came up with a budget and a plan. For the first time, I felt hopeful that I could get out of debt and maybe even start saving. Every week we have a quick call where Monica gives me an action plan for that week.

We have been working together for 10.5 months now and I am thrilled to say that not only have we paid off all of my credit card debt, PLUS an unexpected tax bill, I feel empowered for the first time that I am making smart decisions with my money.

I have a realistic budget for girly fun things like self-care, clothing, and spending money so during all of this time I never once felt deprived, or had to walk around with roots, LOL.

Now that I am credit card debt free, and have a solid budget that works for me and my family, I can dream about my financial future for the first time in my adult life! I can pay off my car early, pay down our mortgage faster, plan for memory making family vacations, put more money in the girls college savings, increase retirement, the options are endless.

When you work with Monica, you give yourself the gift of options with your money and can stop the cycle of being chained to credit cards and debt. Don’t get stuck, thinking that your situation is the exception, or that you can’t afford help. You can’t afford NOT to get help and hiring Monica is the first step in empowering yourself to turn your financial future around.
Janae and Gary Kahn
Read More
Monica is simply AMAZING! Where she has gotten my husband and I in 1 year is unbelievable. If you had told me a year ago that with Monica my husband and I would be out of credit card debt, buying things with cash, and not living off of credit cards for big expenses I would have said, "Are you crazy?" In a span of 1 year she has helped us get out of $25,000 of credit card debt and almost paid off a car. We now have savings! And when various unexpected expenses have come up she has shown us how to pay for them. She has changed each of our relationships with money.

Perhaps, most of all, Monica has helped our marriage immeasurably. We no longer fight about money because we both know what we need to do and Monica guides us expertly through all of it. She is kind, compassionate yet steady on keeping us on our goals-moving forward.

Thank you Monica!!!

Start building a positive, stress-free financial life.

Request a free consultation.