Who We Are

Virtual Money Coach has been helping professionals across Canada form better relationships with their money since 1999. With weekly calls and ongoing support, we expertly educate and empower clients, and serve as an accountability partner.

Systematically transforming money-related behaviors and habits, we help clients gain financial success, improving lives in every aspect. Virtual Money Coach is based in Moncton, NB, and is a division of Virtual Bookkeeping Inc.

coaching financial

Monica Ross

Founder

Founder and President, Monica Ross is highly skilled and experienced with budgeting, bookkeeping and accounting practices and tools. As a single mom and entrepreneur, she’s passionate about making a positive impact in people’s lives.

financial coach

Shane Ho

Director of Sales and Marketing

Shane Ho came to us with 20+ years in customer relationship building in a variety of industries, including insurance sales for TD Canada Trust. He has been supporting us with budgeting clients and other administrative activities behind the scenes for over 12 years. He’s now taking on a larger role in sales and marketing, and will be the face and voice of our marketing efforts.
financial coach

Cathy Brun

Budgeting Manager

Cathy is our Budgeting Manager. She comes to us with many years working in the customer service industry with the last 5 years working at a major bank. Her expertise is numbers and money. She has a strong background in helping people with their budgets and finances.

financial coach

Darlene Robins

Client Care Manager

Darlene’s role is to ensure that client files are accurate as well as providing one on one consultations with our clients to review their financial reports and answer any questions or concerns they may have. As passionate as she is about numbers, she is just as passionate about people and providing excellent service with an upbeat, positive attitude. Darlene comes with over 20 years of bookkeeping experience in a multitude of industries from manufacturing to retail and is a certified QuickBooks Online ProAdvisor.
financial coach

Rovilyn Deslate

Bookkeeper

Rovilyn is a Philippine Certified Public Accountant with 7+ years of experience in Financial Reporting, budgeting, Reconciliation, and Bookkeeping for clients and companies in different settings. She is proficient in excel functions and Quickbooks Online and has a good relationship with numbers. She is excellent at planning and organizing ensuring efficient and timely delivery of reports and client needs.

Our Client

Testimonials

Janet Arntzen
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It's only been 6 months, but in that time of working with Monica and her team, I've paid off $10,000 of debt and finally feel like my finances are in order and moving in the right direction.
Juliana Herlaar
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Monica and her team were referred to me by a friend. I highly recommend her services. Since working with Monica I have felt a sense of control and understanding of my finances. I am very grateful for Virtual Bookkeeping and their efficient and professional services.
Liana Hunt
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Unless budgeting and finances are learned from your parents, how are you prepared to manage your finances as an adult? I started earning a paycheck at 15 as a shampoo girl and spent the next 3 decades of my working life fumbling along with my finances. I was never sure how to budget, I wound up spending beyond my means, living paycheck to paycheck, going in and out of credit card debt and telling myself I would figure it out later.

When I met my husband, he lived on a teacher's salary, didn’t have any debt, and even had a growing retirement and savings nest egg- I thought he was an Alien! My spending habits and credit card debt was a bone of contention in our marriage and knowing that kept me up at night. As our life together moved forward, work promotions came, we had 2 kids, a mortgage, and while we managed to afford our life, I continued to struggle with poor spending habits and accrue credit card debt.

Then came March of 2020 and there was nothing majorly stressful going on in the world during this time, right? I couldn’t balance my clients while being a homeschool-mom at the same time, and I made some poor business decisions. By 2022, I was in so much debt that for the first time in my life, I couldn’t see how I would get out of it. I was embarrassed, mad at myself, and felt so alone. I shared my situation with a trusted friend who referred me to Monica. I wish I could tell you that I called Monica right away but I thought that I could figure it out on my own and that it didn’t make sense to accrue another expense and pay someone to help when I was barely paying my bills. A few months went by, I continued to accrue more debt, experienced more guilt, and finally with the gentle nudging of my friend, I reached out to Monica.

From my first call with Monica, I knew I had found a solution. She was non-judgemental, smart and encouraging. We came up with a budget and a plan. For the first time, I felt hopeful that I could get out of debt and maybe even start saving. Every week we have a quick call where Monica gives me an action plan for that week.

We have been working together for 10.5 months now and I am thrilled to say that not only have we paid off all of my credit card debt, PLUS an unexpected tax bill, I feel empowered for the first time that I am making smart decisions with my money.

I have a realistic budget for girly fun things like self-care, clothing, and spending money so during all of this time I never once felt deprived, or had to walk around with roots, LOL.

Now that I am credit card debt free, and have a solid budget that works for me and my family, I can dream about my financial future for the first time in my adult life! I can pay off my car early, pay down our mortgage faster, plan for memory making family vacations, put more money in the girls college savings, increase retirement, the options are endless.

When you work with Monica, you give yourself the gift of options with your money and can stop the cycle of being chained to credit cards and debt. Don’t get stuck, thinking that your situation is the exception, or that you can’t afford help. You can’t afford NOT to get help and hiring Monica is the first step in empowering yourself to turn your financial future around.
Janae and Gary Kahn
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Monica is simply AMAZING! Where she has gotten my husband and I in 1 year is unbelievable. If you had told me a year ago that with Monica my husband and I would be out of credit card debt, buying things with cash, and not living off of credit cards for big expenses I would have said, "Are you crazy?" In a span of 1 year she has helped us get out of $25,000 of credit card debt and almost paid off a car. We now have savings! And when various unexpected expenses have come up she has shown us how to pay for them. She has changed each of our relationships with money.

Perhaps, most of all, Monica has helped our marriage immeasurably. We no longer fight about money because we both know what we need to do and Monica guides us expertly through all of it. She is kind, compassionate yet steady on keeping us on our goals-moving forward.

Thank you Monica!!!
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